Concurrents: Going to War
At larger corporations and even some mid-sized companies, it was not uncommon to create distinctly dedicated, often somewhat secluded spaces when a special and important project required the assembly of a designated team to focus on a crucial and specific task. Sometimes, it was a new product introduction or a program launch. Other times, it might have been the exploration of a new direction for the company, perhaps a new market to be entered or a new division or brand to launch. Remember what those rooms were called? “War Rooms,” right? I was thinking about War Rooms the other day, remembering some of the ones I had the opportunity to frequent over the years. The specifics of those memories are not something I should disclose. After all, I had the distinct privilege of being an outsider invited into the sort of cone-of-silence that those special spaces frequently represented. Some of …
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