Bold Furniture Relaunches Brand
All the pieces of the puzzle are there. Bold Furniture has a solid reputation as an OEM manufacturer. It has a combined 1 million square feet of manufacturing and expertise bending metal and creating products for the industry. But the company never really had a furniture line of its own. Bold Furniture tried to launch its own brand in 2014 with the introduction of its Bold One desk, a height-adjustable take on the tanker desk designed by Joey Ruiter with storage components that lifted along with the table. It is a great product and won a NeoCon Gold award when it was introduced. The capacity was there and so was Bold’s first product, but it didn’t have the structure, distribution and relationships to launch. Fast forward to today. Bold Furniture is going to make another run at marketing its own line of furniture. What’s different today compared to that first …
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