A New Sales Office for GSK
Global healthcare company GSK has opened a new sales office in Bentonville, AR. Designed by architecture firm FCA, the 10,560-square-foot facility accommodates various modes of working, while strengthening both staff and client relationships. The Consumer Innovation Science Center, also known as the Shopper Science Lab, is a key element, because the company develops and markets some of the most sought-after brands and products in the world. The GSK salesforce required a central area where they could involve clientele and provide consumer insight assessments — vital information for major retailers. “The space is a game-changer for collaboration. We have already launched several strategic projects with Walmart, which is resulting in an elevation of our partnership,” said Kevin Macero, vice president of sales, GSK, Walmart team lead. The lab makes up about 30% of the total interior, and Campbell noted that GSK has the unprecedented ability to capture the voice of the …
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