Narrowing the Space Between Designer and Client
The recent shift of expanding roles for dealership interior designers that move them closer to their clients is happening because it works. How these roles have evolved and the reasons these evolutions have succeeded are the subject of this two-part series. Part One is a discussion of marketplace expectations, relationship building and technology for friction-free collaboration. In Part Two, we’ll discuss the psychology that drives responses to expectations, enriches relationships and gives a warm touch to cool technologies. Beyond the how of the matter is the seemingly basic idea of clear, informed communication between those who seek resources and those who have resources to offer. The idea is necessary to realize, but executing on it is now smoother than ever for interior designers who choose to embrace their changing role. Smoothly shifting executives from spectators to design decision makers is no small feat. Having them fall in love with their …
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