Pallas Textiles Sees the Fruits of its Rebrand
In 2016 Pallas Textiles unveiled a rebranding that changed the course of the company. The textile company, under the KI umbrella, now reports record growth sales numbers. After a little over three years post-rebrand, we spoke last week with Dean Lindsley, VP of Pallas Textiles, about the company’s transformation into an experiential brand providing its customers with a “tactile, immersive design experience.” “In 2015 we started on a path toward rebranding, and we began by looking into our past and examining what our present looked like, too,” Mr. Lindsley said. “We started research, engaging people internally and externally about our brand, and what Pallas Textiles means to them. We heard a lot of scattered descriptors about our brand, and we found that we didn’t have one cohesive, distinct brand identity.” “We then researched where we’re positioned in the market compared to our competitors. We wanted to raise the perception of …
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