DIFFA’s Specify With Care Returns to NeoCon East with Maya Romanoff, Wolf-Gordon, Lee Jofa & More

diffaDIFFA: Design Industries Foundation Fighting AIDS (DIFFA) is bringing its Specify With Care¬ģ (SWC) cause-related marketing program to top East Coast tradeshows this fall. The initiative invites companies to donate a percentage of sales from designated collections to benefit DIFFA in its fight against HIV/AIDS. Specify With Care affiliate products will be displayed at NeoCon East in Philadelphia, November 9-10, in Booth (#402) and at BDNY in New York City, November 13-14 (Booth¬†#951). Participating affiliates include Scott Brogan, Maya Romanoff, Wolf-Gordon, Lee Jofa, BLANCO, and EGE¬ģ.

DIFFA Executive Director Johanna Osburn, comments, ‚ÄúWe are grateful to our Specify With Care¬ģ¬†affiliates, whose generosity ensures¬†that the foundation¬†has the resources it needs to support¬†the HIV/AIDS organizations it serves year-round. By taking SWC to NeoCon East and BDNY we are able raise awareness for our cause, and at the same time, introduce our affiliates exposure to influential designers and architects across a range of industries.‚ÄĚ

Current Specify With Care participants include:

Scott Brogan: A percentage of sales from hardwood veneers, high pressure laminates, laminated glass and acrylic couture go to benefit DIFFA.

Maya Romanoff: A portion of sales from two of Maya Romanoff’s wall covering lines, the award-winning David Rockwell collection and the art-influenced Roger Thomas collection benefit DIFFA.

Wolf-Gordon: SWC’s largest contributor, Wolf-Gordon offers patterns, colors and textures tailored to today’s commercial interiors. When a customer specifies a product through the company’s Gift of Hope program, a percentage of the product’s gross funds go to support DIFFA.

Lee Jofa: The Groundworks collection draws inspiration from designer Mary Fisher’s activism on behalf of those infected with HIV/AIDS. A portion of the proceeds from the designs, which includes printed, woven and embroidered fabrics and trimmings, go to support DIFFA.

BLANCO: Any time the space saving¬†IKON Apron Front Sink¬†is specified,¬†BLANCO¬†makes a donation to DIFFA. A winning combination of design, function and durability, its sophisticated apron front design also features a traditional wide radius and generous 1.5‚ÄĚ rim.

EGE. A specialist in textile flooring that blends fashion, interior design, and architecture, EGE donates one percent on all sales of its products in the US and one percent on worldwide (Non-USA) sales of EGE Couture collections to DIFFA whenever its lines are specified.

In addition to the goodwill a company generates by participating in Specify With Care, DIFFA offers its affiliates PR and marketing opportunities, as well as exposure at tradeshows and events. Interested companies can contact Steven Williams at swilliams@diffa.org or visit www.diffa.org for more information.


DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at rick of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $42 million to hundreds of HIV/AIDS organizations nationwide. www.diffa.org.