Gensler’s New Product Sustainability Standards
Earlier this fall, Gensler unveiled their very own in-house sustainability standard. In recent years, manufacturers large and small have been left a little frustrated by having to figure out yet another way to tell their customers about the sustainability their products tout—or don’t. Standards and certifications seem to be on a never-ending mission to dip into your margins and you’re left playing a game of whack-a-mole trying to keep up. The good news is that this particular standard isn’t asking anything brand new, and it doesn’t even apply to every product in their libraries. Currently, only 12 product categories are being asked to comply with their ambitious approach for selecting products. What were they thinking? Gensler set out to raise the bar on their projects beyond what was being required by the common building rating systems for material selection. In 2021 they publicly committed to finding a thorough way to …
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