Research Design Connections: Noise – Linking Sights and Sounds
Neo, Shepley, and Niederdeppe evaluated how what’s seen can influence responses to what’s heard. They collected data in “two noise levels (High: 75dB LAeq, low: 30dB LAeq) and two message conditions (noise-related visual cue or no visual cue). Half of the respondents saw a flyer with a noise-related visual cue (an emoji with both hands to its ears) while the other half saw a flyer without such a cue (an emoji without hands or ears). . . . a message with a noise-related visual cue placed in a noisy physical environment produced a higher ME [message elaboration] score than a message without such a cue in a noisy physical environment. . . . . This suggests the potential for . . . communicators to enhance the effectiveness of strategic messages by designing them in ways that consider physical environmental attributes in which they are likely to be experienced.” Message elaboration (ME) was described as “an …
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