9to5 Seating Refreshes Brand on 20th Anniversary

April 26th, 2024 / Hawthorne, CA

Reimagined brand embraces its roots and launches a groundbreaking vision of the future

9to5 Seating is marking its 20th Anniversary with an exciting brand refresh that embraces its future. As a leader in contract furniture for the last two decades, 9to5 Seating is now positioning itself to better serve today’s—and tomorrow’s—seating market.

The best of 9to5 Seating remains the same: dedication to operational excellence, a commitment to anticipating customers’ needs, and remaining innovative with its manufacturing process and product design. The brand will get a refresh with an updated logo. The new company tagline encapsulates the new brand direction: “Seating for an evolving world”.

New collateral and packaging will reflect this brand refresh, with a new color palette and typography, for a market presence that reflects the dynamism of its product selection. The website will have a completely revamped look and feel that enhances the user experience, making it a one-stop resource for customers. As the tagline suggests, 9to5 Seating remains true to its brand values and while evolving to support the constantly changing workplace.

“We’re excited for this refresh of the 9to5 Seating brand,” says President and CEO Frederik Fogstad. “This is a great opportunity to express what we’ve built for the last twenty years and where we’re headed for the next twenty.”

Visit 9to5seating.com to explore the refreshed brand identity.