Research Design Connection: Getting to High Impact Solutions
Sarah Kaplan, a senior fellow at Wharton’s Mack Institute, studies innovation. She reports that, “We have this idea out in the world that…bringing distant and diverse knowledge together is the way to get creative insights, and that’s certainly true. However, what we discovered is that there’s an equally important process of the deep dive, of deep knowledge in one domain…brainstorming is not enough without the deep knowledge development that you would need in a particular domain to understand what the issues are so that you can break away from existing ways of thinking…we have to understand an area deeply enough in order to be able to identify the key problems, challenges or anomalies in the field. Once you have those insights, coming together in this process of combining different ideas makes a lot of sense. But if you just go straight for combination and diverse teams, you may be …
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