Research Design Connection: Culture and Change
Different cultures more effectively implement particular sorts of changes. KelloggInsight, reporting on the work of Bryony Reich, states, “Societies, countries, communities, and friend groups – collectively known as network structures – that are more individualistic and loosely connected are better at adopting ‘low-threshold’ technologies, she [Bryony Reich, an assistant professor of strategy at the Kellogg School of Management] found. These are innovations that are valuable even without a large number of adopters, such as computers or agricultural innovations. But for higher-threshold technologies, societies with more tightly knit groups have the edge…In Mexico, which consists of highly cohesive communities, 78 percent of the population used instant-messaging apps in 2013. This compares to just 23 percent of the U.S. population, which is ranked as one of the most individualistic societies. The fax machine…was invented in the United States, but did not catch on right away. It did, however, take off in the …
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