Teknion’s Hoodie Screen
Teknion introduces the Hoodie Screen, designed to attach to a desk to create a little huddle space that offers privacy yet is still welcoming. The curved canopy references not a piece of furniture or an interior, but a familiar piece of clothing—a cozy hoodie. The Teknion team wanted to create a product that offered the same sense of ease and relaxation when an individual puts on the outwear. “It really was inspired by that feeling of tucking yourself away, and has the same gesture as when you pull the hood over your head,” said Oona Walsh, director of corporate marketing at Teknion. Even during the development phase, the screen was playfully dubbed the hoodie. As the piece continued to be refined, Walsh wanted whatever designation they chose to be simple and memorable, and not the typical unrelatable monikers often favored by manufacturers. “Why do product names need to be so …
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