Shaw Contract’s Cultura Collection
Shaw Contract introduces the Cultura Collection, inspired by the traditions and people of Oaxaca, Mexico. This collection of flooring, which includes rugs, broadloom, carpet tile, and LVT, showcases a blend of traditional contemporary design. Design leaders at the company explore global trends each season, and an emphasis on community in hospitality and corporate environments was the starting point for Cultura. “Every year we dive into research and what is really important to our customers in these segments. There was a big focus on building and maintaining a healthy, thriving culture, especially within our workspaces. And we really wanted to explore that a little bit deeper,” said Ashley Olson, design director of Shaw Contract’s workplace and hospitality studio. On a tight timeline, Olson explained that they pulled all of their preliminary information together quickly so that the team could travel and then begin working on the collection. After reviewing a number …
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