Solomon Coyle Announces New Dealer Market Outlook Survey

Solomon Coyle is launching a new research initiative focused on dealer sentiment regarding the commercial furniture market in North America.

Starting Monday, July 13, 2020, all dealers are invited to participate in a brief quarterly survey where they can submit anonymous data reflecting changes in bookings, billings and backlog from one quarter to the next, as well as their short-term projections for future bookings and activities in various market sectors.

Solomon Coyle’s reporting will be similar in format to the AIA Billing Index and will be published on a quarterly basis. The reports will provide dealer leadership with information they can use to measure themselves against current market performance and inform them on go-forward sales strategy and managing staffing or other budgetary considerations.

Paul Holland, principal at Solomon Coyle states, “Dealers have been asking for this kind of market intelligence and we are excited to provide it. With this type of snapshot view, dealer leadership will be able to do a ‘sanity check’ using current data and the projections of their peers across specific regions and sectors, empowering them to make smarter decisions. We believe dealer sentiment cannot be valued enough.”

David Solomon, managing principal, adds, “Initially this data will greatly benefit the dealers, but as more data is captured, it will also have significant meaning for manufacturers and other industry stakeholders.”

To participate or to learn more please visit