Pablo Designs at ICFF – New Product Launching

Emerging directly from Pablo Designs’ research studio-lab and with a perfect balance of elegance and fun, San Francisco innovative lighting company PABLO DESIGNS unveils a new range of sophisticated and ingenious lighting for 2016. In this new collection Pablo Pardo has collaborated with furniture and product designer John August who has long been renown for his innovative and technically precised design. These two designers, with very different and expressive styles, have both captured the essence of functional yet sculptural lighting, transforming a mere toolfor lighting spaces into an opportunity for original dialogue between sculpture and design.

The new collection welcomes novel visual languages to the Pablo Design catalog, and deepens the brand’s historic exploration of the endless possibilities that new technologies bring to lighting. Giraffa and Vella, will be revealed at this year’s International Contemporary Furniture Fair from May 14th to May 17th, 2016 in New York.


Giraffa – Desk Light

Smart and playful, the new Giraffa Desk Lamp features and expressive purity of form and warm, tactile finishes that give the object a personal feel.

Giraffa’s endearing personality and versatile design are at home anywhere: on your desk, atop a nightstand, or tucked into a cozy reading nook. A 360° rotating shade combined with an angled post provides multiple lighting possibilities, allowing this petite lamp to cast both direct and ambient light. Giraffa is available in a trio of premium finishes: brushed copper, black anodized aluminum and gloss white lacquer. Giraffa’s warm and fully dimmable LED light source is rated for 50K hours to provide a lifetime of personal enjoyment.

Giraffa has been designed by John August for Pablo Designs. “Giraffa was born from the playful experimentation of intersecting cardboard tubes. Even though the initial exploration was about the geometric relationships between these tubes, and the interesting ways the tubes “mitered” together and positioned the light source, a distinct personality began to develop. The subtle changes in angle created corresponding changes in attitude and persona. And finally Giraffa emerged” says John.

Machining techniques for shaping the tube end “miters” and protocols for the mechanical connection of the metal tubes were created for the original prototype. Later the manufacturing technology was changed to more efficient techniques for mass production.

Giraffa was originally conceived in copper, and later expressed itself also in gloss white lacquer and black anodized aluminum; iconic finishes that subtly shift Giraffa’s endearing personality in other beautiful directions.

Design: John August for Pablo Designs, 2016

Pablo Designs.Vella_Floor_Enviro1VELLA Collection – Indoor Light

The new Vella series is a dynamic family of luminaires designed to be completely adjustable via two independently swiveling louvers, inviting the user to sculpt light and shadow. Vella’s sweeping curved aluminum form subtly captures and releases light from within to wash wall and floor, creating just the right mood in any room. The lamp employs state-of-the-art, warm-white LED technology, with full range dimming capabilities. Both sophisticated and playful, Vella is suited to perfectly complement all indoor environments.

Design: John August for Pablo Designs, 2016


Booth #1808

Jacob K. Jarvits Convention Center (11th Avenue at 38th Street) New York City

From May 14 to May 17
Saturday and Sunday 10:00 a.m.-5:00 p.m.
Monday, May 16 / 10:00 a.m.-6:00 p.m.
Tuesday, May 17 / 10:00 a.m.-4:00 p.m.

About Pablo Designs:

PABLO creates iconic, award-winning lighting products beautifully crafted and devoid of superfluous details, that inspire the creative and active lifestyle. Pablo’s designs have been propelled to the forefront of American contemporary lighting by an uncompromising devotion to simplicity and utility. By fusing the highest technical sensibilities with the most appropriate material palette, Pablo is able to create unique, timeless designs with the power to transform any environment. Pablo was founded in San Francisco in 1993 by Venezuelan-born industrial designer Pablo Pardo. Embracing a less-is-more ideology, Pablo frequently challenges traditional design metaphors, developing more practical solutions distilled down to their essence, form and light. A common thread links all of its creations, valuing permanence and sustainability, discarding the disposable mindset so prevalent today. Its mission is to create designs that deepen the relationship between objects, their users, and their environments.

About John August:

Located in San Francisco, August is a furniture and product designer. As an accomplished craftsmen and machinist he employs a hands-on approach to the design and engineering of objects, always in pursuit of the space between art and function. Equally at home with traditional hand tools, 3D modeling software, or advanced CNC machinery, August explores the still point between the deep soul of the hand-made with the precision of quality mass-production. “As long as I can remember, I have always been fascinated by the unfolding harmonies of geometric forms as they areapplied to sculpture and design. As the idea of a circle takes on mass in the form of a sphere, a cylinder, or a tube, a physical form is realized.” August’s designs revel in that translation from ideation to materialization. August studied art and design at Cooper School of Art, and Brooks Institute of Photography and Fine Art.