IIDA Retail Forum May 16 to Explore the Shift in Consumer Focus from Experiences to the Luxury of Personal Wellness
The New Luxury: A Better You
Focusing on the shift in consumer focus from experiences to the luxury of personal wellness.
Buzzwords like ‘experiential retail’ have been floating around in the retail design stratosphere over the last decade, and the retail industry as we know it is evolving to meet a new range of consumer behaviors. But how can the ‘experience’ around buying a product foster a more profound, branded relationship with the consumer? What if retailers could offer something with deeper meaning and lasting influence, where the product is hyper-curated and personalized to every user?
This is the shift into the transformational economy – where retailers evolve into brokers for wellness – facilitating better lifestyle choices and supporting connections to wellbeing focused micro-communities – and the product is a better YOU
Tuesday, May 16, 2017 – 6:00 pm – 8:00 pm
ALU – 30 Broad Street, New York, NY 10004
$15 IIDA Members / $30 Non-Members / $10 Students + Educators
Moderator
Joseph L. Muscarella
Senior Store Designer NE MA
Starbucks Coffee Company
Speakers
Melanie Brandman
CEO, The Brandman Agency
Founder, www.travelcurator.com
Jon Strassner, LEED AP
Director of Workplace Strategy
Humanscale
Alan Cooke
VP of Design
Soulcycle
Tristan Keeffe
Owner
Solace New York
This program will provide 0.1 IDCEC CEU and 1.0 AIA LU
IIDA Professional and Associate Members are required to complete and report 1.0 CEU (10 hours) of Continuing Education prior to December 31, 2017. All Professional and Associate Members (active and inactive) including Educators, IIDA Fellows and Chapter Officers must adhere to IIDA compliance requirements.
