IFDA NY Mar. 10: Color Selection Made Easy with Benjamin Moore’s New Color Technology

Benjamin Moore Color Portfolio App and Color Reader Tools

We all know that selecting color can be a pain point among all of our customer segments, whether it is the delay in making a decision, to the challenges that can come from envisioning what a color will look like once it is applied to the wall.

With the Benjamin Moore Color Portfolio app, we bring you another tool for the color tool box that will help guide those conversations.

The Benjamin Moore Color Portfolio app provides several key features that will help guide customers through the color selection process.

Join the conversation with Amy Figueroa to learn more about the features and benefits of this technology.

March 10th at 11 AM EST

Click here for the link to Join

Amy L. Figueroa is an Architectural & Design Representative for Benjamin Moore, North America’s favorite paint, color and coatings brand. As part of Benjamin Moore’s A & D Representative Team, she serves as a Brand Ambassador. In her tenure at Benjamin Moore, Figueroa works closely with Architects and interior designers to provide product specifications, continuing education courses and color tool resources. In addition, she hosts networking events to bring designers and contractors together, instilling key brand messaging and industry news.

Prior to Benjamin Moore, she owned and operated her own Painting and Decorating Company in the Hudson Valley of New York from 1999-2012. Her work has been seen on both Extreme Makeover Home Edition and the American Choppers television series’. In addition, she is a Certified Professional Life Coach specializing in Executive and Career Coaching, and also has a creative passion for photography.

Figueroa is a member of International Furnishings and Design Association (IFDA NY), and Benjamin Moore is a IFDA NY Gold Sponsor.


The International Furnishings and Design Association (IFDA), founded in New York City in 1947 with 11 chapters worldwide, provides a professional forum for communication and interaction among its high-profile members. The IFDA, a not-for-profit volunteer-run association, also promotes career advancement and educational opportunities and is structured to increase public awareness of the furnishings and design industry through specialized programming, networking and service to the community.