Framery Celebrates Growth Milestone With Optimistic Views on the Future of Offices

The Brand Reaches Half a Billion in all Time Revenue and Expands the Sales Team with Two New Key Hires

Today, no one is certain about the future of the office, but Framery is confident that acoustic pods will continue to be an essential part of office design. As people continue to return to the workplace, Framery pods provide spaces for employees to conduct in-person and virtual team meetings. Framery’s continued research and ever-present dedication to client satisfaction has led to years of design innovation, revolutionizing the traditional workplace as the industry breaks from old paradigms. On the heels of Framery’s 12th anniversary, the brand is pleased to announce that it has surpassed half a billion euros in all-time revenue. As the team closes out on a record-breaking year in terms of sales, Framery is hiring and expanding as market demand grows.

Framery is thrilled to welcome two new key hires to the Framery Sales Team. Mattias Ekberg is joining as Head of Sales and Meg Bruce as the Sales Director Americas. The pair joins the company as part of a strategic next step to propel Framery’s business forward in the years to come.

Mattias Ekberg

As Head of Sales, Mattias will enhance the brand’s processes and communications at a global level, while maintaining Framery’s strong presence on a local and regional scale. Mattias boasts extensive international experience developing products, expanding services, and growing teams at various types of companies, including tech start-ups and well-established businesses around the world. Having lived in over six different countries throughout his career, Mattias brings a unique perspective to his new role. Mattias is an analytical and strategic thinker who is passionate about driving results and creating a work environment where his teams can thrive –– valuing teamwork and collaboration above all.

“I’ve had the honor of working in an interim role as Head of Sales for the last five months so assuming the permanent role as a next step feels familiar and natural yet exciting,” says Mattias. “I strongly value the ambition and drive within the company as well as the humor and smiles I see on a daily basis. There is nothing better than learning and trying out new things as a team, and I am humbled to continue on this inspiring journey and growing global sales here at Framery”.

Meg Bruce

Meg Bruce has over 20 years of industry experience at companies such as 3Form, Humanscale, and Modernus. In her new role as Sales Director Americas, Meg will develop and assume ownership of the business plan for the region, while ensuring the team has the tools and drive to build strong relationships with partners and clients at the local level. Meg is passionate about understanding business operations and implementing ways to optimize performance. She will bring employees with diverse viewpoints together to create forward-thinking solutions for clients.

“The built environment as an entire ecosystem has been brought into question in the last few years, and clients need real support and agile solutions to bring order to ever-changing targets and mandates,” says Meg. “The future of work is uncertain; however, there is no doubt in my mind that wherever and however future work gets done, Framery can and will absolutely play an important role.”

Framery Founder & CEO Samu Hällfors is excited to take the next step with Mattias and Meg. ”We are thrilled to continue growing our team internally and are pleased to welcome Mattias to our leadership roster and Meg to our expanding team in the Americas. The addition of these strategic new hires will continue solidifying Framery’s position as a global leader in acoustic pods.”


Framery is a workplace industry pioneer that is serious about happiness. The brand’s product offerings of pods, phone booths, and soundproof private spaces solve noise and privacy issues in open offices, making employees happier and more productive in dozens of the world’s leading companies, including Microsoft, Puma, Vodafone, and Deloitte. In fact, 40% of all Forbes 100 companies use Framery.