Ethnicraft and Notre Monde Announce Merger
Beginning in January 2020, all Notre Monde products will be integrated into the Ethnicraft brand
Ethnicraft and Notre Monde announced a merger effective as of January 1, 2020. All Notre Monde products will be integrated into the Ethnicraft portfolio, and Notre Monde as an independent brand will be dissolved.
For over twenty years, the Belgian furniture brand Ethnicraft has specialized in contemporary and timeless wooden furniture. Notre Monde, originally established in 1997, was first acquired by Ethnicraft in 2013. The partnership widened Notre Monde’s reach in the global marketplace and brought opportunities to create exclusive designs for international retail partners. It expanded the Ethnicraft Group’s offerings beyond wooden furniture into accessories and occasional furniture. Starting in January, the Notre Monde brand will be fully integrated into the Ethnicraft label, providing an expansive portfolio of furniture, accessories, and home furnishings.
“The Ethnicraft community consists of atmosphere seekers who want to live in an environment that is personal and conveys warmth and emotion. Not by one particular style, but by creating their own unique style. The Ethnicraft and Notre Monde designs target the same atmosphere seekers and therefore, we are excited to announce the merging of both brands.” Says Benoit Loos, CEO of Ethnicraft. “We will now be one brand, telling one story.”
About Ethnicraft
For twenty years, Ethnicraft has been creating timeless furniture from solid wood. The ultimate noble and renewable material, wood is sourced responsibly and processed with craftsmanship. As it is incredibly strong and ages well with time, Ethnicraft believes wood is what makes their furniture the solid and dependable foundation of a home. At the same time, wood is a warm and natural material with a distinctly emotional quality. Ethnicraft loves that it evolves with the years as it carries the marks of the life that happens with it. Ethnicraft creates collections for every room of the house: from the furniture that defines the purpose of a space to the objects that layer it with meaning. Nothing is more exciting than seeing how people love and use Ethnicraft products in the story of their life.
For more information, please visit www.ethnicraft.com
