DIFFA & Bloomingdale’s Launch Holiday Tabletop Auction in NYC
Last night, Bloomingdale’s 59th St Flagship was aglow with holiday festivities. Joining the annual window unveiling and wintery activations for the first time ever was DIFFA’s Holidays by Design tabletop display and auction. As a part of Bloomingdale’s “Give Happy” Holiday campaign, the 4th floor features 12 stunning tabletop vignettes, designed by leading designers Nate Berkus, Rockwell Group, Drake/Anderson, Karim Rashid, Ghislaine Viñas, Daun Curry, Stephanie Goto, Elaine Griffin, Lizzie Tisch x LTD by Robert Verdi, Hariri & Hariri Architecture, Dufner Heighes, and Kim Seybert on display through December 12. Each tabletop showcases spectacular products from top Bloomingdale’s brands like Baccarat, Bernardaud, Juliska, L’Objet, Royal Copenhagen, Waterford, and Wedgwood.These one-of-a-kind tabletops will be up for bid on CharityBuzz, through December 9. Proceeds from the auction benefit DIFFA and aid in its mission to raise money and awareness for those living with and impacted by HIV/AIDS, homelessness, food scarcity, and mental health issues.
12 Spectacular Designer Tablescapes Up for Bid to Benefit Charity
As the holiday season quickly approaches, DIFFA (Design Industries Foundation Fighting AIDS) has joined forces with Bloomingdale’s to launch “Holiday By Design,” a shoppable installation and auction featuring dramatic tablescapes from the country’s best interior designers. Twelve holiday-inspired tablescapes are on display on the 4th floor of Bloomingdale’s 59th Street flagship through December 12 as part of the beloved retailer’s “Give Happy” Holiday campaign. The festive tabletop products are also up for bid on CharityBuzz through December 9 so shoppers and entertaining enthusiasts can bring the beauty of the holidays into their own home. Proceeds from the event raise money and awareness for those living with and impacted by HIV/AIDS, homelessness, food scarcity, and mental health issues.
Inspiration abounds with elaborate and themed installations from award winning interior designers Nate Berkus, David Rockwell of Rockwell Group, Jamie Drake of Drake/Anderson, Karim Rashid, Stephanie Goto, Ghislaine Viñas, Hariri&Hariri Architecture, Elaine Griffin, Daun Curry, Lizzie Tisch x LTD by Robert Verdi, Dufner Heighes, and Kim Seybert. From exquisite preserved floral arrangements from East Olivia to fine crystal from Baccarat and elegant porcelain, table and dinnerware from Bernardaud, Juliska, Royal Copenhagen, Waterford and Wedgewood, the tablescapes take holiday dinners to a new level of luxury.
“Creating a cozy holiday tablescape feels extra meaningful this year, as we celebrate with the ones we love,” comments interior designer, author and TV personality Nate Berkus. Jamie Drake, co-founder of Drake/Anderson, adds “The holidays are a time when we should put our feet up with loved ones and relax. With that thought, gilt glittered African animals, nestled in veldts of gold, adorn our table resting under a fantasy jungle tree. A celebration of DIFFA’s mission is the call to a jungle of caring.”
David Rockwell, founder and President, Rockwell Group worked with iconic Danish brands, such as Royal Copenhagen and Georg Jensen to create his seasonal design. “I was inspired by Copenhagen in winter when the sunlight reflects off the snow and ice. Our tablescape design conjures up boats floating in snow-covered canals and the dappling of winter light,” he says.
Architect and designer Stephanie Goto took inspiration from the bubbles of foam in Bernardaud’s classic Ecume design. “The “Give Happy” spirit of this year’s activation comes to life three dimensionally in our presentation,” she says. “The table is a sculpture that inspires the warmth and energy of togetherness.”
“We wanted to focus on the holiday spirit that connects us all – love in action, unity and hope for the future,” adds designer Daun Curry x East Olivia.
“This wonderful DIFFA Bloomingdale’s partnership harnesses what our creative community does best: design anything—this time it’s setting a stunning, one-of-a-kind table—and most importantly, making a DIFFA-rence!” concludes DIFFA Chairman of the Board and Editor in Chief of Interior Design, Cindy Allen.
About DIFFA
Design Industries Foundation Fighting AIDS (DIFFA) raises awareness and grants funds to organizations that provide treatment, direct care services, preventive education programs, and advocacy for individuals impacted by HIV/AIDS, as well as related challenges, including drug abuse and homelessness, which directly impact new HIV/AIDS infections. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $45 million to hundreds of HIV/AIDS organizations nationwide. Recent recipients of DIFFA grants include: Alpha Workshops, Gay Mens Heath Crisis, Housing Works, God’s Love We Deliver, Bailey House, Correctional Association of NY, SAGE, BOOM! Health, Hetrick-Martin Institute, Callen-Lorde Community Health Center, among many others. www.diffa.org.
About Bloomingdale’s
Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s, Inc. It was founded in 1872 and currently operates 33 Bloomingdale’s stores and 21 Bloomingdale’s, The Outlet Stores, in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, and Virginia, along with 1 Bloomie’s location in Virginia. In addition, Bloomingdale’s has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com
