Dedar Opens U.S. Subsidiary Dedar Inc.
Dedar SPA, the Italian textile editeur, announces the opening of Dedar Inc., its United States subsidiary, effective from July 1st 2015.
Under the direction of Mr. Rosecrans Baldwin, Dedar Inc. will be based in Stamford, Connecticut and will be responsible for the North American distribution of Dedar textiles, wall coverings and trimmings, as well as Hermès furnishing fabrics and wallpapers.
Following an initial development of the brand by the former Dedar USA distributor, the subsidiary company Dedar Inc. will empower its further expansion and consolidation within the United States, which now comprises the States of Arizona, California, Colorado, Florida, Georgia, Hawaii, Kentucky, Illinois, Massachusetts, Michigan, Minnesota, New York, Ohio, Pennsylvania, Texas, Washington, Washington D.C., as well as Canada.
In the course of the last decade, Dedar has registered gradual yet substantial growth in its global organization, market share and design.
The firm’s collections comprise more than 350 fabrics, wallpapers and trimmings in 3,000 colour variants. Free-roaming inspiration, elegance, force of expression, the desire to experiment, a passion for precious qualities and extensive colour ranges constitute the essence of the Dedar collection. Silk, velvet, linen and sheers that combine precious yarns and traditional workmanship with research into innovative fibres and weaving techniques.
Since 2011 Dedar has partnered with the French Maison Hermès for the production and distribution of the Hermès furnishing fabrics and wallpaper collection, available at selected Hermès stores, and, thanks to a distribution agreement, through the Dedar specialist distribution network.
The US Dedar subsidiary launch is the latest in a series of steps in the corporate expansion strategy pursued by Dedar SPA, which has strengthened its market positioning through the opening of offices and showrooms in France (2004), Russia (2008), Middle East (2010), UK (2011) and Germany (2012).