Camira Launches Yoredale, a Highly Anticipated British Wool Textile From its Home County
Bringing all the comfort and coziness of home to workplaces, hospitality and educational environments, Yoredale is a chunky wool fabric that is as familiar as it is striking. Launched by global textile manufacturer Camira, Yoredale is inspired, designed and made in the company’s home county of Yorkshire.
With an aesthetic built upon the fabric’s natural composition, Yoredale has a rustic tactility with its highly textured finish evoking the craggy outcroppings, drystone walls and undulating valleys that define Yorkshire.
Inspired by both nature and art, each shade in the Yoredale collection reflects the tones running throughout the county’s scenery, and the vivid local landscapes captured on canvas by famed Yorkshire-born painter David Hockney. With radiant hues of golds, greens and earthy browns accompanied by serene blues, rich greens and refined neutrals, the breadth and versatility of the Yoredale palette makes it ideal for inclusion in a wide array of commercial interiors.
“There’s nothing more appealing than a woolen textile,” noted Jodie Padgett, Senior Designer at Camira. “Evocative of home, history and heritage, wool has remained at the heart of fabric manufacturing for centuries, and we are as drawn to it now as ever. Yoredale takes this rich past and introduces a modern take on a traditional textile with its intricate weave, saturated tones and intriguing black binder yarn.”
Yoredale is the first commercial fabric launched by the company to use certified British wool. The textile’s innovative binder yarn both conceals and highlights the black fiber inherent to the mountain sheep from which the wool is produced.
With photography curated by Mark Beard, Creative Director of thisisnotapipe, Yoredale has been captured in a series of iconic Yorkshire landscapes, showing the fluidity of the textile against the backdrop of the scenic surroundings that sparked its creation. Available in 25 colorways, Yoredale can be specified and ordered in North America beginning September 30, 2019.
About Camira
Camira makes, designs and manufactures textiles, developing fabrics for the commercial contract sector, including offices, higher education, and hospitality, as well as for passenger transport on bus, coach and rail.
Camira is a privately owned UK textile group founded in 1974 as Camborne Fabrics, but its heritage goes back to 1783 through various acquisitions. For almost 10 years, the company was a subsidiary of Interface Inc. until a management buyout in 2006. Today, Camira has annual sales of around $130 million and employs over 750 people. It produces more than 10 million yards of flame-retardant materials annually and markets them in over 80 countries.
Headquartered in the UK, the company’s North American operation is based in Grand Rapids, MI. The company has manufacturing facilities in the UK and Lithuania, with offices and showrooms in Europe, North America, Australia and China, and a global network of account managers and dealers.
Camira has received numerous awards. The company has won five prestigious Queen’s Awards, including the Queen’s Award for Sustainable Development for the second time in 2015 and for International Trade in 2016.
The company is a pioneer in its sustainable approach to textiles. Camira has been producing recycled fabrics for 20 years, as well as a number of ranges using natural wool and harvested bast fibers, such as nettle, hemp and flax.
