Be Original: Why Authenticity Matters
by Peter Carey It is fascinating to witness the birth of a movement within an industry. Our last great one – sustainability in design projects – is still unfolding and will likely be less a movement than an intrinsic character of the built environment. Now emerging is the recurrent theme about the importance of authenticity and the many values emanating from the originality of design. Of course, anything of importance that represents a change must justify its worth as it shoulders its way into its final position among competing values. The originality movement has a head start, being something embraced by the design community as a fundamental value. And, like the sustainability movement, it is considered a hallmark of a “good project” in accordance with contemporary standards. Shortly before NeoCon, the Herman Miller NYC showroom hosted an IIDA NY Chapter and Be Original Americas panel discussing several perspectives on design. …
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