Concurrents – Environmental Psychology: The “Luxury” of Control
It seems wherever I head in the popular media, I’m finding notices about new luxury spaces. Sometimes they’re homes, but regularly they’re other locations, such as zones on cruise ships. Something that sets this newer set of luxurious offerings apart from others I’ve seen in the past is how much control they provide over user experience. Sure, finishes are sumptuous and views awe-inspiring, but a lot of what people seem to be paying for is the ability to determine who time is spent with – which on occasion may be nobody at all. People booking luxurious quarters on newer cruise ships, for example, know that they will have access to more square feet of space, as well as more streamlined opportunities to pack “extras” into their onboard time, than travelers who don’t pay the higher fees. They will be sharing their zone’s pool with a few other sunbathers, or maybe …
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