Versteel and the Art of Collaboration
Versteel is known for versatile furniture, found in offices and classrooms nationwide. The bestselling pieces are often developed by the in-house team. Yet many of the company’s most popular styles were envisioned by acclaimed European and American designers. President Scott Schwinghammer shared the stories behind some of his favorite collaborations of the last two decades. Throughout the early 1990s, Schwinghammer traveled to Europe for inspiration and was able to incorporate more contemporary styling while maintaining the signature Versteel look. “All of our products had a bit of European flair. Back then, it would take about five years for a design trend to move from Europe to the United States. That allowed us to stay at the forefront,” he said. Schwinghammer noted that he wanted to experiment and continue to push the envelope further, but he didn’t intentionally seek anyone out. “I wasn’t looking, but I was thinking about doing something …
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