The inauguration of an idesk Showroom in Dallas
idesk is the new upscale brand of Cherryman Industries, headquartered in El Segundo, CA. Launching in 2002, Cherryman has thrived in the North American office furniture market with its comprehensive product offering at competitive mid-market pricing, and an in-stock proposition supported by 5 regional fulfillment centers located strategically across the country. Frank Lin, partner in the firm says, “We asked ourselves why excellent design has to be so expensive. With idesk we wanted to bring premium design to everyone, not just companies with big budgets.” Mr Lin set out to meet the premium design goal by hiring Carl Gustav Magnusson Design to design and select, organize and present the initial product offering. That effort led to a preview consisting mostly of prototypes at NeoCon 2012. If you were there you may remember what seems to me to have been the biggest display ever on the 7th floor. Under normal conditions …
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