Spotlight: Contract Furniture Dealer Henricksen on Creating Valuable Partnerships
The core of the workplace and its design is undergoing fundamental changes, and the field is an exciting one to work in right now. New work styles, alternative team alignments, and new ways of doing business have all been set into motion by the opportunities technology affords us. Coworking, one of said new work styles, is making waves not only in end user workspaces, but also in the way furniture dealers do business. While traditional showrooms used to reign supreme, new alternatives to showing products are gaining traction. The rise of “active showrooms,” or ones that involve people actually working in them as their real-life office, is one such alternative. Henricksen, prominent furniture dealer in Chicago, recently set up offices in New York City and was on the lookout for opportunities to engage new, growing markets, TAMI-based [technology, advertising, media and information] ones in particular, as well as the New …
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