La Matériauthèque, Ober, Paris
Digital product resources are ubiquitous now; super convenient and often offering fun interactive features designers can play around with, these online tools certainly help architects and designers visualize their projects and offer online convenience. And once created, they’re easy to maintain and cost-effective. But just as interior designers seek to create a targeted experience for their clients, so too should the companies those designers buy from, as much as possible. Interior solutions companies must think strategically about each piece of the experience they’re creating for their customers. Companies who provide interior solutions have the opportunity and ability to play a role in relationship building between all of the parties involved in interior design projects, but it doesn’t happen naturally. It’s up to those companies to shape a “space” that they can successfully engage with customers in. Crafting a complete series of touch points – both digital and physical – helps …
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