IdeaPaint’s War on Ideation
Since 2008, IdeaPaint has carefully painted a reputation for expanding the playful possibilities of dry erase. Its dry erase paint empowers people to reach their greatest creative potential outside the typical rectangular whiteboard that has been a staple of conference room design for decades. IdeaPaint’s products, available in clear, white and high-performance commercial grade options, benefit their users in many ways. For one, the paint is far less expensive than a whiteboard in terms of square footage; a 300 square foot space covered in IdeaPaint is similar in price to one 4×3 square foot whiteboard mounted onto a wall. IdeaPaint is also highly sustainable; the product qualifies for LEED, is low-VOC, abd has a low carbon footprint. The paint lacks some of the harmful chemicals that a traditional whiteboard has, such as formaldehyde. And, it’s easier to replace sustainably, since it contributes nothing to landfills. As far as performance goes, …
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