HBF Textiles Brings Texture to Life

by Mallory Budy | August 3rd, 2015

Brands of every kind take on many forms throughout their lifetime, but often the strongest brands adopt a singular identity that people will consistently notice over time and associate with those companies’ products. In the textiles industry, companies build their brands around everything from color and pattern to weaving processes, materials, and special manufacturing techniques. At the helm of HBF Textiles for more than 25 years, Mary Jo Miller, VP of design and development, has guided the brand under the inspiration, “Bringing texture to life.” Since the brand’s inception, it has partnered with a cast of design industry greats including Orlando Diaz-Azcuy, Robert A.M. Stern, and Barbara Barry. The past three years has seen HBF Textiles take a laser-sharp focus in solidifying its identity as an industry leader in high quality yarn textures. With guidance from New York-based boutique design consultancy firm 2×4, the textile company is now hitting its …