3form Taps Nike Innovation Design Director as New VP of Design
3form, a Salt Lake City, Utah-based manufacturer of architectural materials, is shaking things up with a new head of design. Meet Christian Darby, joining the 3form team from Nike, where he most recently served as global innovation design director. Mr. Darby’s appointment is one piece of a larger transition that 3form has been diligently working toward for the past few years. The brand has always been a manufacturer known to be a leader in its bread and butter – materials. But it’s making moves to evolve into a company that considers all surfaces and spaces, offering full solutions that “can speak the language of architects and designers to better realize fully immersive spatial experiences.” “Our clients have been asking for more complete solutions – things that are completely finished, plug-and-play, and that don’t require a lot of complicated installs,” said 3form CEO Talley Goodson, in an officeinsight interview. “We felt …
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