LEGO’s new HQ in Denmark
The magic of making a LEGO creation has captivated many generations. The connectable building bricks are perhaps one of the most classic children’s toys of all time, and the bedrock of a brand that has carefully shepherded the spirit of play and creativity throughout years of relevance, all across the world. The LEGO Group recently unveiled the first phase of its new headquarters campus in Billund, Denmark. Designed by C.F. Møller Architects, the new campus will be fully completed in 2021, but as we begin to get into the holiday, and gift-giving spirit, we wanted to take a peek at what’s going on at the new home of that storied toy brand. The story of the LEGO’s new HQ begins and ends with the idea of play – how we play, what it can encompass, and how we interact with others in the process. “This idea of play is a very …
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