Game of Cubes for Hungry Man Productions
Hungry Man Productions is one of the world’s foremost producers and marketers of commercials, those ads you may see on your TV and other screens. Perhaps you’ve enjoyed the off-beat wit of their current commercials for Geico (with the ever-sliding soccer hero or the expanding cowboy belt buckle). The firm has offices in New York, London, Rio and Sao Paulo, but it was its Los Angeles headquarters that presented a design challenge to Freelandbuck Architects of L.A. and N.Y.C. The production company was already occupying 8,000 square feet in an industrial structure, but was not happy with its lack of privacy and the acoustics of its yawning metal-enclosed space. Freelandbuck came up with a concept of private cubes dispersed among shared open spaces. They then developed the design in a way that reflected the subtle humor for which Hungry Man’s output is known. The feigned randomness of the cubes’ placement …
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