Cactus Design – Connected Architecture, Experiential Design
I was recently introduced to Cactus, a new form of hybrid design studio. The studio was conceived from the get-go to capitalize on the varied backgrounds of its three founding partners. Branding consultant Noah Waxman, digital innovator Lucas Werthein, and architect Marcelo Pontes came together just over three years ago because they believe physical space and digital space are converging and that the convergence will continue to grow over the coming decades. So they organized the studio with equal parts architects and designers for the built environment, digital designers – back-end and front-end developers and coders who create things in digital space and marketing/branding strategists. In its literature Cactus describes itself as, “an experiential design studio that creates work at the intersection of physical architecture and digital technology. The studio works for visionary clients across a range of industries including media, fitness, medicine, entertainment, automotive and financial services. All client …
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