BRAND IDENTITY: REVISIT, REVISE, RENEW
On the heels of our own FCA new brand identity announcement, we’re igniting conversations around the importance of establishing a company identity that is relevant to businesses today. For our team of designers, it goes beyond how we identify ourselves; this extends to how we help our clients establish their own brand identity and recognize when it’s time to refresh that identity as the business itself evolves. We have recognized over the years that our clients have retired or auctioned-off their art programs in exchange for a more focused expression of their brand within their workspaces. An art program that reflected the artistic taste of leadership was often disconnected and failed to engage with the occupants of the space. Today, we assist clients in creating their unique spatial identity that tells the unique story of their company and reflects a brand’s ethos and “personality.” With the accelerated changes to our …
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