Ventura New York – The Dutch Edition Returns to NYCxDESIGN
Ventura Projects is pleased to announce the third edition of Ventura New York – the Dutch edition, taking place May 19-22, 2019 at the International Contemporary Furniture Fair (ICFF) during NYCxDesign. After successful editions in 2016 and 2017, the upcoming exhibition will present 17 designers, studios and brands with a specific focus on Dutch contemporary design.
From biotechnology to making art with food, the featured designers are living proof that Dutch Design pushes boundaries, questions status quo, and can even challenge common sense. This year, Ventura New York – the Dutch edition moves to ICFF with a 2,500 sq. ft. curated presentation to celebrate Dutch Design within the global setting of one of America’s largest furniture fairs. The concept brings together emerging designers with commercially established companies, creating a stage for Dutch designers to introduce their signature qualities, such as experimental technologies, an unconventional approach and a sense of humor, to the American market.
“In Holland, beauty does not happen by chance. We create in a very deliberate – albeit – free way. The designers we are bringing to New York are on a mission to change the world one design at a time. We are a small country with limited resources, but that has led to a unique perspective in our designers. This perspective is smart, adaptable and stands for a way of working and thinking that goes beyond our own borders.” – Margriet Vollenberg, founder and art director of Ventura Projects
The exhibition showcases a range of solutions and concepts, from artistic and sustainable to technologically innovative. Creative Chef Studio, Jasper Udink ten Cate, blurs the boundaries between food, design and art. Jalila Essaïdi turns waste into textiles through a patented process called Mestic®, one of the most innovative applications of animal waste to date. Cardboard boxes become thoughtfully designed lamps in the hands of Cartoni Design. Designer Aleksandra Gaca creates architectural 3D- woven textiles that bring comfort to overly stimulated environments. Utilizing wastewater to create a textile dye, Studio Nienke Hoogvliet protests fast fashion with her Kaumera Kimono.
“I am a strong believer that Dutch Design contributes to creating positive change and bringing future proof products and systems the world needs today. DDF looks forward to establish new global partnerships between the USA and the Dutch design sector.” – Martijn Paulen, CEO of DDF
Below are just some of the 2019 Exhibitors:
Partners of Ventura New York – the Dutch edition
Ventura New York – the Dutch edition is a continuing partnership between Organisation in Design – known for Ventura Projects, celebrated design events all around the world – and the Dutch Culture USA program of the Consulate General of the Netherlands in New York. Their shared mission to guide and support Dutch designers in establishing lasting relations with the US market resulted in this third edition. Ventura New York also features a special collaboration with the Dutch Design Foundation (DDF), organiser of the leading-edge Dutch Design Week in Eindhoven. DDF offers their support to four Dutch Design talents who focused on innovative concepts that redefine design, using new (or waste) materials and new technologies. The DDF selection at Ventura New York includes Jalila Essaidi, Nienke Hoogvliet, Lilian van Daal and Rick Tegelaar.
Ventura New York – the Dutch edition is supported by the Consulate General of the Netherlands in New York as part of the Dutch Culture USA program, Creative Industries Fund NL, Netherlands Enterprise Agency, Creative #olland, Dutch Design Foundation and Organisation in Design.
About the Ventura New York – the Dutch edition 2019 Exhibitors
See more about each of the exhibitors here. (This link leads to a page with individual links to each)