Hightower Launches Boulevard Collection
Hightower, with brand partner +Halle, has launched the Boulevard collection in the U.S. Designed by Toronto-based MSDS Studio, Boulevard allows users to effortlessly lean in or sit while resting or working. During the +Halle annual briefing, teams focused on the theme of dwelling: short rests, daily contemplations, and deep reflections—and the concept for Boulevard was born. Based on the form of a traditional railing, the collection is ideal for perching, a stance that falls between sitting and standing. As someone sits on the edge of a chair or leans against a wall, these relaxed postures allow for a pause. Boulevard allows for a brief respite in corporate or hospitality settings. People are constantly on the go, but they still need time to stop and think or take a call. Yet someone may not necessarily want to sit at a desk or book a meeting room, and Boulevard is a more …
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