Celebrating Function and Craft: San Francisco’s Justin Champaign of Most Modest

The move to bring residential elements into the commercial interiors environment continues to be a leading trend today. It can be as meager as adding low lighting or pillows to a space, or, upon noticing things that can be improved upon in subtle but stunning ways, perhaps thinking to add fabric to an electrical cord. A key influencer in San Francisco is Justin Champaign. The founder of Most Modest, Mr. Champaign is often mentioned as a “designer to watch” by his peers, and noted by clients for creating products that fit perfectly with today’s more curated sensibility. Officeinsight recently met with the designer to get a feel for his products, his creative passion and his speed to market business model. Most Modest has 4,779 followers on its Instagram stream, which includes photos of products, raw materials and model iterations, cheerfully interspersed with lifestyle and adventure photos. Its website (www.mostmodest.com), while …