Wolf-Gordon Showcases Digital and Custom Capabilities with FUN HOUSE at BDNY 2015

Immersive installation designed by Boym Partners aims to surprise, amuse, and challenge conventional perceptions of contract wallcovering

Fun House Installation. Photo James Shanks
Fun House Installation. Photo: James Shanks
Flower, Venice, Soft Spots and Baroque
L-R: Flower, Venice, Soft Spots, Baroque

Imagination, surprise, and play are the concepts behind Wolf-Gordon’s display at Boutique Design New York (BDNY) taking place November 8-9, 2015, at New York City’s Jacob Javits Convention Center, booth #859. Celebrated product designers, Boym Partners, created Fun House, a whimsical, immersive installation to showcase the infinite creative possibilities of WG Customs Lab, and inspire imaginative use of digital and custom wallcovering.

On the exterior, the structure, covered in a vast array of available substrates, is a white box– a metaphorical blank canvas –with a closer look revealing dozens of available textures and finishes. Inside, the space features products from Wolf-Gordon’s Curated Collection of digital print wallcoverings, whose vibrant hues and striking patterns transform the pavilion into a place of visual delight, wonder, discovery, and inspiration.

“The transformation of form in the Fun House is a great metaphor for custom and digital possibilities with Wolf-Gordon,” explains Marybeth Shaw, Wolf-Gordon’s Vice President of Marketing and Design. “Designers can morph patterning, color and texture to whatever outcome they’re seeking. Constantin and Laurene (Boym Partners) have created an engaging display of conceptual significance and delight.”

Along the interior path of the Fun House, Wolf-Gordon features a number of digitally printed wallcoverings, including patterns from it’s licensed design collaborations: Flower by Tsao & McKown, Soft Spots by Grethe Sørensen, Venice by Boym Partners, Baroque by Tjep. Also featured is Wolf-Gordon’s latest digital pattern, Slice, generated by body and movement. Towards the end of the passage is a colorful collage of designs drawn from Wolf-Gordon’s Curated Collection – a special portfolio that includes original imagery by artists, designers, and architects, as well as select images from the fields of graphic design, fine art, and photography.

Featured Digital Patterns:

Flower, designed by award-winning architects Calvin Tsao and Zac McKown, manipulates a source image – a steel staircase designed by the architects – to create a pattern of significant visual depth. The staircase’s graceful curvatures are bent into continuous “blossoms” or a trellis that permits bright light to permeate from the back.

Soft Spots from the Grethe Sørensen Collection is inspired by unfocused motifs on light in photographs and videos of urban landscapes and features diffused spots that capture a sense of rhythm through color transitions producing a dreamy quality.

Venice by Boym Partners is dedicated to the mosaics of Venetian architecture, from glimmering ceilings at San Marco to tile walls by Carlo Scarpa, beloved by so many designers. Venice’s slightly irregular, lively quality appears as a contemporary mosaic surface.

Baroque, a pattern from the newest branded collection, Tjep.Cubism, is an elegant study in traditional damask with a contemporary, cube-based geometric design cohabiting the pattern.

Slice, a body-generated wallcovering pattern, was created by using imagery that was captured and processed by Wolf-Gordon’s interactive, 30 foot-long, site-specific installation suspended above the first floor escalator of Chicago Merchandise Mart, during NeoCon® 2015.

WG Customs Lab, a full-service design studio, helps clients realize their vision for custom and digital print wallcoverings. Whether developing a concept, modifying an existing design or translating a material, WG Customs Lab’s team of skilled designers from the fields of art, illustration, graphics, photography, and interior design oversee each project from concept to production. Through a combination of design expertise, technical know-how, and state-of-the-art digital imaging, WG Customs Lab is the premier custom wallcovering source for architects and designers.

Wolf-Gordon is an American design company offering designers a wide range of interior surfacing products united by the common qualities of excellent design and dependable performance. Founded in 1967 as a comprehensive source for wallcoverings, its product line has since added upholstery and drapery textiles, paints, and Wink clear, dry-erase coating. Through its collaborations with leading national and international designers and in its Design Studio, Wolf-Gordon continues to develop new work that is provocative, inspiring, and of our time. Wolf-Gordon’s growing portfolio of licensed collections includes designs by Laurinda Spear, Karim Rashid, Tjep, Grethe Sørensen, Kevin Walz, and Boym Partners. Wolf-Gordon sales representatives are based in all major markets in the United States.