Tile of Spain Mourns Passing of Pedro Riaza, Former General Secretary of ASCER
It is with great sadness that Tile of Spain announces the death of Pedro Riaza, who was general secretary of the Spanish Ceramic Tile Manufacturers’ Association (ASCER) for a quarter of a century.
A well-respected industry leader, Riaza retired in 2019 after a long professional career in the ceramic tile sector. Pedro Riaza joined the general secretariat of ASCER in the 1990s, and advised a half a dozen presidents of the association during his 25 year career.
Riaza was decisive in managing outstanding challenges for companies in the sector. He helped to resolve dumping disputes that the Spanish and European industry faced, which were settled under his direction. He also advanced and championed sustainable and energy efficient use processes such as cogeneration. His passion, expertise and guidance over the years has left its impact and a solid legacy to continue to build upon for future generations.
About Tile of Spain
In Spain, tile makers labor as they have for centuries – pushing their passion for design and innovation to new levels of artisanship. With one of the purest and strongest domestic clays available, Spanish manufacturers have an unparalleled ability to make the end product more diverse. From rustic handmade forms; to technical facades that cool buildings and clean the air; to the impossibly slim, sustainable recycled and ink jet masterpieces that fire the imagination. The Spanish Ceramic Tile Manufacturers’ Association (ASCER) is the private organization whose primary objective is to support Spain’s ceramic tile manufacturers and the industry as a whole by stewarding and promoting the Tile of Spain brand worldwide. A strong global leader, the ceramic tile industry of Spain is comprised of over 120 manufacturers concentrated primarily in the province of Castellón. For more about tile produced in Spain, contact Tile of Spain Center at the Trade Commission of Spain, 2655 Le Jeune Road, Suite 1114, Coral Gables, FL 33134. Call 305-446-4387 or visit www.tileofspainusa.com.