Tangram Interiors Partner Altitude Design Office Earns 2017 American Graphic Design Award for Environmental Graphics
Altitude Design Office of Los Angeles has received a 2017 American Graphic Design Award from Graphic Design USA for its work on the Tangram Interiors headquarters remodel. The awards focus on the ways in which graphic design shapes business, society, commerce and culture. Some 10,000 projects were submitted in this year’s competition.
Altitude Design won in the Environmental Graphics category. Tangram’s objectives with environmental graphics and signage were to provide a level of ambiance and feel that reflected the company’s brand as well as for wayfinding and research as people toured the space.
“We have worked on a number of very successful projects with Altitude Design,” said Tangram Interiors CMO Paul Smith. “We knew we could count on the high quality of their work and their ability to understand the needs and vision for our headquarters to help us accomplish our goals.”
The project encompassed multiple areas of the Tangram facility. Altitude Design was the principal designer of the live wall with plants and lit acrylic signage that greets visitors in the reception area of the lobby and the “Big Wall” that spans more than 120 feet across the back of the showroom. Also included were large-scale pictorial graphics for the work café, large statement signage in the employee workspace, and other room signage and wayfinding pieces.
“As Tangram looked to provide a destination showroom and workplace experience, it was important for the space to communicate that Tangram understands Southern California culture,” noted Greg Nelson, Principal, Altitude Design. “Our approach used large SoCal lifestyle graphics to serve as backdrops for Tangram’s furniture, flooring and technology products. The end result creates a series of unique vignettes that leaves visitors and employees alike with a vibrant impression of Tangram’s culture and capabilities.”
Complementing its core furniture offering, Tangram Interiors operates five business units for a complete approach to workplace design and installation: flooring, architecture walls, custom furniture, move management and technology. The Tangram Studio division is focused on custom and co-designed workplaces, while Tangram Technology creates unified ecosystems incorporating audiovisual, acoustics, lighting and sound masking. This range of services allows for a top-to-bottom approach that places each aspect of office planning, design and installation under careful consideration to maximize utility and comfort for the people who make organizations run.
For information on Tangram Interiors and its full capabilities, go to www.tangraminteriors.com.
About Tangram Interiors
Tangram is a flagship dealership for Steelcase, Inc., and the leading interior solutions provider in Southern California with offices in Los Angeles, Orange, San Bernardino, Riverside, Kern and Fresno counties. The company has nurtured a collaborative and people-focused culture in the belief that people fuel innovation. That culture has led to the organic growth of five business units that complement the firm’s core furniture offering: flooring, fabrication, custom furniture, move management and technology. www.tangraminteriors.com.
About Altitude Design Office
Altitude Design Office is a Los Angeles-based collaborative consultant to developers, design teams and organizations who share the belief that creating elevated experiences for people is good business. Founded by award-winning designer Greg Nelson, IIDA, the firm specializes in bringing client stories to life through the design of brand identities, branded experiences and wayfinding and architectural sign programs. Altitude’s team of multidisciplinary designers work across a wide range of project types, including Hospitality, Mixed-Use, Retail, Workplace, Civic & Cultural, Healthcare, Education, Sports and High-Density Residential. www.altitudedesignoffice.com
