PPG Paint Brands Announce 2018 Colors of the Year
The PPG Paints, Glidden Paint and Olympic Paints & Stains brands each unveiled their 2018 Colors of the Year, and all three chose a bold, protective shade of black, a hue that is both timeless and classic:
- PPG Paints – Black Flame (PPG1043-7), this statement-making black, infused with an undertone of the deepest indigo, evokes the privacy, hope and classic modernism that many consumers crave today.
- Glidden Paint – Deep Onyx (00NN 07/000), this no-fuss shade of black encourages a “less is more” approach to décor color.
- Olympic Paints & Stains – Black Magic (OL116), the color’s substantial nature brings an airy and soft space down to Earth, and it highlights a perfect mix of masculine and feminine.
Press releases below from all three brands:
PPG PAINTS brand unveils 2018 Color of the Year: Black Flame
Sophisticated, unexpected neutral fulfills craving for comfort, privacy and hope
This upcoming year, dress your home in the new neutral: the PPG PAINTS™ brand’s 2018 Color of the Year, Black Flame (PPG1043-7). According to PPG color experts, this statement-making black, infused with an undertone of the deepest indigo, evokes the privacy, hope and classic modernism that many consumers crave today. Embodying the spirit of a tailored tuxedo or a little black dress, it is dressed-up, coveted, unapologetic and – most importantly – timeless.
“Black Flame acts like a black curtain, allowing your other décor elements to take center stage,” said Dee Schlotter, PPG senior color marketing manager. “It’s a fantastic blend of black and indigo, two classic hues. Black creates the silence we crave in an information-heavy world, while the indigo offers possibility and a deep hopefulness. The blend of two colors makes it incredibly versatile – use it on a statement wall, with a matte finish on a ceiling, with high gloss on a naturally-lit staircase, on cabinets, interior and exterior doors, and in many more places. The versatile hue can also provide strength and a modern luxe vibe to spaces with a lot of whites, blush pinks and soft pastels.”
The color was unanimously selected by PPG’s more than 20 color stylists from around the world, who specialize in industries such as consumer electronics, architectural, automotive and aerospace. These experts study consumer insights, building material trends, décor trends and more to select a color forecast that resonates and is reflective of current consumer attitudes.
“We’re already seeing retailers reinventing the classic black hue in the form of building materials such as wood flooring, black tile, cabinets and window frames, as well as matte black appliances and décor items,” Schlotter noted.
“Black is often referred to as the absence of color, but it also signifies a rebirth. It has the unique ability to take away weakness in a space and allow for regeneration to make it even stronger,” she said. “Our societal craving for privacy is the catalyst to being tracked by technology, overworked and pressured to overshare via social media. PPG’s research showed some consumers want to balance this social obligation by hiding portions of their personal life from the public eye, which are reflected in their home décor and paint color preferences.”
With society facing overstimulation and a need to take refuge, PPG Paints brand’s Black Flame offers a comforting retreat, and a chance to start new, she added. This color is the anchor color in the broader 2018 PPG Global Color Trends palettes, which encompasses four themes that connect and resonate with current consumer mindsets.
The Retreater theme addresses consumers’ growing need to regularly withdraw from the pressures, chaos and overstimulation that so often come with daily life, and create hygge – a popular Danish concept that embodies all things comforting and cozy. It underscores living well, finding quiet time, making space for one’s self and creating opportunities for calm, balance and peace. Light, airy tones in the palette, such as the PPG Paints brand’s Warmstone, a barely-there blush; Suntan, the perfect nude; Flagstone, a cool gray; and Cuppa Coffee, a warm, woodlike tone, provide subtle hints of color that can be considered neutrals. These hues offer a welcomed escape from a chaotic world.
The Dream Weaver color collection resonates with consumers who embody a perpetual ability to shine, live a free-spirited lifestyle and find creativity under any circumstance. They are the dreamers who hold the light when others prefer to go dark and retreat, which can be shown by their impossible-to-ignore color choices. Muted and ethereal brights round out the collection, with PPG Paints brand colors including Lovely Lilac, a dream-like periwinkle; Summer Sunset, a warm coral; Brandy Snaps, a dusty mauve; and Secret Safari, an earthy green.
The Commoner color palette connects to consumers who are attracted to popular minimalist Nordic-inspired designs, which emphasize going back to basics. Consumers relating most to this palette aspire to accumulate less yet experience more, serve as guardians of the environment, and live with a nomadic spirit. The palette offers unassuming, straightforward PPG Paints brand primary colors such as Mountain Lake, a classic navy; Red Gumball, a deep red; and Grassroots, an organic yellow-green.
The Brave color story reflects a new design mentality that mimics consumers’ growing yearning for protection, strength and stability to feel safe during uncertain times. The palette evokes feelings of elegance and grandeur, which appeal to consumers’ unwillingness to feel small or disregarded in light of current societal landscapes. The deep, rich colors that make up this substantial palette will be certain to turn heads in any space, including PPG Paints brand colors Charcoal Smoke, a rich forest green; Pinot Noir, a luxurious purple; and Black Elegance, a black with just a hint of gray.
To try Black Flame, or any of the 2018 Global Color Trends hues on your walls, use PPG’s new online virtual room painter tool before visiting a paint store or lifting a brush. The tool offers advanced technology to apply any color to an uploaded photo of your own space, browse designer color collections and more.
The PPG Paints brand and its national store network are dedicated to providing exceptional paint, expertise and supplies to painting contractors across all industry segments. The brand meets all painting needs with a broad and deep product line, outstanding technical support and individualized customer service, including timely delivery and state-of-the-art color matching through the PPG THE VOICE OF COLOR® platform. PPG Paints products are readily available across the nation from a network of more than 2,400 locations including independent dealers and PPG Paints stores. To find the store nearest you, visit www.ppgpaints.com/store-locator.
PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than
15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. Visit ppg.com/ac for more information.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $14.8 billion in 2016. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.
We protect and beautify the world and PPG Paints are trademarks and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.
The Voice of Color is a registered trademark of PPG Architectural Finishes, Inc.
GLIDDEN brand by PPG names 2018 color of the year: Deep Onyx
Roll real with basic black paint in 2018
Move over unicorns: you’re too fancy to be minimalists. According to GLIDDEN® paints by PPG, it’s time to stop getting caught up in a fantasy and bring it back to the basics with the most forgotten neutral – black. Glidden paints is keeping it easy and authentic in naming Deep Onyx (00NN 07/000), a no-fuss shade of black, as the 2018 Color of the Year.
When it comes to picking a paint color for your home, the Glidden brand lowers the stakes – after all, it’s just paint. Deep Onyx is easier to use than one may think as it encourages a “less is more” approach to décor color, according to PPG experts.
“Using a black paint color like Deep Onyx on your walls or in your decor may feel intimidating at first, but it’s actually one of the easiest colors to use to create the low-key, easygoing style that’s trending for 2018,” said Misty Yeomans, PPG color marketing manager, Glidden paints. “Black can be overlooked as a neutral color, but it works well on an accent wall or as an alternative to white paint on doors, trim and cabinets. The sense of ease and authenticity it brings to a home can’t be denied. Just like a little black dress, Deep Onyx is a classic, timeless staple.”
Yeomans suggested the following tips to help make Deep Onyx your go-to color of 2018:
- Not quite sure if Deep Onyx is for you? Take a photo in your home and test the color without lifting a brush, using the Glidden paints virtual room painter tool, available at glidden.com. Because choosing the right color is half the battle, being able to see the color on your walls basically means you’re halfway done with your project.
- If a black wall is too over-the-top for you, you can try Deep Onyx as an accent color on trim and doors.
- Basic isn’t a bad thing when it comes to home décor. Try Deep Onyx with the basics: primary reds and blues, white, and earthy browns and greens. Yeomans suggested Glidden brand colors America’s Cup Navy, Dapper Tan and Khaki Green, adding that, “They’re classics for a reason.”
- The natural look is in: pair Deep Onyx with yellows and browns like Vintage Yellow and Rowhouse Brown.
- Keep it fresh: pair a white such as Crystal Clear White with Black Onyx. If you’re super modern, you’ll love Black Onyx paired with matte finishes or light-grain wood finishes.
- Does your home need a pick-me-up? To add energy, try Black Onyx with touches of pink tones such as Coral Beach or Subtle Peach.
“Through the process of selecting a color of the year, Glidden paints provides premium color expertise without premium nonsense,” Yeomans said. “Backed by PPG’s global color expertise, the Glidden paints color Deep Onyx was forecasted and verified based on trends we are seeing around the world and in a variety of industries.
“Our goal is to make it easy to love the colors in your home, so we do the color homework for you.”
The Glidden brand has more good news: high-quality paint isn’t a trend – it is what we do. In fact, some Glidden products perform as well or better than more expensive products, according to independent tests, so you can use and love Deep Onyx on your walls for premium results without the premium price.
Check out more about Glidden paint at glidden.com, and like and follow Glidden paint on Facebook at www.facebook.com/glidden/, on Instagram at @GliddenPaints and on Twitter at @glidden_paint.
Glidden paint offers a real approach to painting, spreading the truth and lowering the stakes on do-it-yourself projects. Confidently backed by the expertise and technology of PPG, a global leader in paints and coatings, the Glidden brand believes everyone deserves premium paint without a premium price. Glidden paint is available at THE HOME DEPOT®, WALMART® and independent retailer locations nationwide.
PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit ppg.com/ac.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $14.8 billion in 2016. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.
Glidden is a registered trademark of the PPG Group of Companies.
We protect and beautify the world is a trademark and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.
Walmart is a registered trademark of Wal-Mart Stores, Inc. The Home Depot is a registered trademark of Homer TLC, Inc. and is used under license.
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OLYMPIC paint by PPG unveils Black Magic as 2018 Color of the Year
Dramatic hue suggests glamour, security in ever-changing world
This coming year, envelop your home in a color that embodies glamour and strength: Black Magic (OL116), the OLYMPIC® paint brand’s 2018 Color of the Year. A statement piece for your walls, this color is a classic that neighbors and guests won’t soon forget.
“In past years, consumers have gravitated toward open, airy spaces that are thought to leave room for exposure,” said Dee Schlotter, PPG senior color marketing manager, Olympic paint. “However, in the current day, consumers often feel uneasy, restless or like their privacy is being invaded, so they crave deep, comforting colors that offer a welcomed escape from the chaos of daily life. Olympic paint’s Black Magic perfectly satisfies consumers’ desire for privacy.”
An often-misunderstood neutral, Black Magic offers the perfect juxtaposition against trending grays, such as Olympic paint colors Flagstone and Fog; soft, blush pinks such as Flamingo Peach; or warm whites such as China White. The color’s substantial nature brings an airy and soft space down to Earth, and it highlights a perfect mix of masculine and feminine. Used on a home’s exterior window trim, Black Magic can create a picture-frame effect to showcase your home. The deep hue also flawlessly complements wooden and distressed-wood home elements. Consumers can seamlessly pair Black Magic with wooden structures such as decks, patios or pergolas, using Black Oak semi-transparent and Wenge semi-solid colors of Olympic stain. To extend the indoor living space to the outdoors, use Olympic stain in semi-transparent Cinder color, a dark and weathered gray, or in solid-color Ebony, a black-blue stain.
“According to a common design rule, every space should incorporate black in some way. Black Magic can easily make a statement in any home on a front door, window trim, kitchen cabinets, exposed shelving or even sliding barn doors. It works especially beautifully in a dining room with a bold light fixture,” Schlotter said.
The Olympic paint brand’s 2018 Color of the Year was chosen by global PPG color experts, who analyze societal trends, current events, runway styles and more to determine the hottest colors for the upcoming year.
Often reflective of intellect, independence and timeless sophistication, black paint can be integrated easily into existing décor. To try Black Magic or any of the more than 1,000 Olympic paint colors on your walls, use the brand’s new online virtual room painter tool before visiting a LOWE’S® store or lifting a brush. The new tool offers advanced technology to help consumers test any color in images of their own spaces, browse designer color collections, and more.
Find Black Magic, other colors and a full range of Olympic paint and stain products at Lowe’s stores across the U.S. and at www.olympic.com.
PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. Visit ppg.com/ac for more information.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $14.8 billion in 2016. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.
We protect and beautify the world is a trademark and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.
Olympic is a registered trademark of PPG Architectural Finishes, Inc.
Lowe’s is a registered trademark of LF, LLC.
