Novità’s Milan Itinerary
Novità has compiled a curated guide of some stand-out client events happening during Salone del Mobile.Milano and Milan Design Week (Apr. 17-22):
Salone del Mobile.Milano
From EuroCucina emphasizing technology through the FTK exhibit to Internazionale del Bagno, SaloneSatellite and Living Nature, it’s sure to be one of the most exciting Salone shows yet! The International Bathroom Exhibition (Internazionale del Bagno) will see 228 exhibitors in Pavilions 22-24 this year, showcasing the best of international manufacturing – from furniture and accessories to shower cubicles and saunas. EuroCucina will bring together 111 exhibitors in Pavilions 9-11 & 13-15, and will be accompanied by FTK (Technology for the Kitchen) with 47 exhibitors.
- Welcome Breakfast with President Luti || April 17 @ 9:30am || The Red Lounge
- Welcome Coffee with President Luti || April 20th @ 10am || The Red Lounge
- Salone del Mobile.Milano Awards || April 20th @ 8pm || Palazzo Marino, Piazza Scala
Living Nature. La Natura dell’Abitare
Created to inspire sustainable design throughout our lives + homes, this Milan-based technological project was developed by the inventive and award-winning Carlo Ratti. Living Nature will contain 4 climactic microcosms that enable every season to unfold at the same time, one next to the other.
- Living Nature Talk || April 18th @ 9:30-11pm || Piazza Duomo
- Living Nature Exhibition || April 17-25 || Piazza Duomo, in front of Palazzo Reale
SaloneSatellite
650 young designers will be exhibiting over 30,000 sq. feet in Pavilions 13-15 at Fiera Milano in Rho. This year’s theme is “Africa / Latin America: Rising Design, Design Emergente” putting the spotlight on the Southern Hemisphere to two huge melting pots of creativity and design.
- Exhibition Opening || April 17 @ 3pm || SaloneSatellite, Pav. 13-15
- 9th SaloneSatellite Award || April 18th @ 3pm || SaloneSatellite, Pav. 13-15
- SaloneSatellite || April 17-22 || Pav. 13-15 at Fiera Milano in Rho
Duravit
With a roster of new releases for 2018, the bathroom brand will exhibit at Salone del Mobile in Hall 22 – Stand E23 & E27.
Duravit also invites you for cocktails + light bites at their newly renovated showroom in Via San Gregorio during Salone del Mobile. True to the motto of “your future bathroom”, Duravit will have their 2018 news on display featuring custom designs, integrated technology for enhanced comfort & hygiene, and lasting, design-centric quality.
- Salone del Mobile || April 17-22 || Hall 22 – Stand E23 & E2
- Cocktail Party || April 17 @ 7:30 p.m. || Duravit Milano – Via S. Gregorio 49/51 || RSVP required to abby@novitapr.com
hansgrohe/AXOR
The hansgrohe and AXOR brands launch exciting new kitchen and bath innovations including a game-changing new shower spray in Hall 22, F23/27. AXOR celebrates its 25th anniversary with an exclusive collection premiere.
Salone del Mobile || April 17-22 || Hall 22 – Stand F23 & F27
The Adam Mickiewicz Institute
Back to Front is an exhibition about exhibitions. Through photographs, sketches and architectural models, Back to Front showcases the history of Polish exhibition design and presents it as a uniquely important design field. At the same time, it examines the current role of exhibition design in communicating ideas, telling stories and creating or challenging illusions. Join us to explore this unique showcase at the grand opening party on April 17, where you’ll have the opportunity to meet the Polish Consul General, the Director of the Polish Institute in Rome, and the Deputy Director of the Adam Mickiewicz Institute, along with the curator and the creative team behind the exhibit.
- Opening Party || April 17 @ 7pm || La Triennale
- Open to the Public || April 17-22 || La Triennale
Stickbulb
If you’re at the venerable Rossana Orlandi showroom, keep your eyes peeled for the latest LED creation from Stickbulb. A custom version of their versatile new Bough pendant – designed by RUX and named after the main branch of a tree – will debut on April 16. You can also see their popular Floor Bang fixture illuminating the new Novità Italia office!
- Rossana Orlandi Showroom || April 17-22 || Via Matteo Bandello 14/16
- Novità Italia || April 17-22 || Via Oxilia 1
NJ Interiors
NJ Interiors is debuting at Milano Design Week with an exhibition entitled Archetipi. Door handles, knobs and wallpaper – all 100% made in Italy – come together in an evocative multicultural fusion of archetypal shapes and ancient civilizations. Refined gold-leaf finish, warm, original colors, and motifs inspired by Berber and central American life characterize the precise and innovative designs of this new, creative Florentine studio.
- NJ Interiors @ Superstudio || April 17-22 || Via Tortona 27
E Ink
E Ink’s revolutionary ePaper technology can be found in Size M Design Studio’s “I Love Closet,” an transformable children’s closet on display at SuperStudio. Designed by Marco Guariglia, this innovative closet allows kids to create the atmosphere they want. E Ink’s ePaper is incorporated into the furniture’s surface, allowing parents to control the closet’s pattern from an App and acting as a gentle way to introduce technology to kids.
- E Ink @ SuperStudio || April 17-22 || Via Tortona 27
Grynasz Studio
This month in Milan, Grynasz Studio will showcase several universal collections that embody comfort and ease in an exhibit of cool, natural beauty for the home and the workplace. For furniture, we see a focus on minimalism in combinations with sleek details, as well as a timeless quality in the soft pouf beds, couches and chairs that promise relaxation. In the kitchen, gorgeous porcelain coffee brewers and tableware are made for special moments and convenient, easy storage. The aim is simplicity and efficiency, following in Polish tradition.
SaloneSatellite || April 17-22 || Pavilion 13/15 Stand C10
Preciosa
Breath of Light is a dynamic, playful lighting installation revealing the contemporary side of Preciosa. The installation will inject new life into lighting concepts, inviting visitors to interact with this eye-catching exhibition.
- Breath of Light Installation || April 17-22 || La Posteria, Giuseppe Sacchi n.5/7
NoLo Creative Network
NoLo refers to the area North of Loreto, between Trotter Park and the Naviglio Martesana. The upcoming district is ready to welcome visitors with a remarkable program of events for Milan Design Week. Ventura Centrale and Eindhoven Design Academy are just 2 of the can’t miss exhibitors showcasing in NoLo.
- NoLo Creative Network || April 17-22 || Off the Pasteur & Rovereto stops (M1 Red Line)
- NoLo Media Point || April 17-22 @ 10am-8pm || Novità Italia, Via Oxilia 1
Ceramics of Italy
Italian tile will be in the mix during Milan Design Week. Below is a round up of several interesting installations and exhibitions around town:
- Casalgrande Padana: Presentation of the Kontinua Collection – Cocktail Party: April 19 from 6-9pm – Public Viewing Times: April 16-21 from 10am-9pm – Where: Foro Buonaparte, 74
- Casalgrande Padana: Hotel Regeneration – Simone Micheli – Opening Preview: April 18 from 10am- 6pm – Public Viewing Times: April 17-21 from 10am-8pm / April 22 from 10am-6pm – Where: via Giovanni Ventura, 14
- Casalgrande Padana: Interni – House of Motion – Public Viewing Times: April 16-28 from 10am-8pm – Where: via del Perdono, 7
- Cedit Ceramiche: Rilievi – A Collection by Zaven | Enrica Cavarzan & Marco Zavagno – Opening Party: April 18 from 7 PM -11 PM – Where: Foro Buonaparte, 74
- Ceramica Bardelli: Club Unseen by Studiopepe – Opening Party: April 16 from 7 PM to 10 PM – Public Viewing Times: April 17-22 from 11am-5pm – Where: via Giovanni Raiberti, 2 – RSVP to styloh.pr@gmail.com
- Ceramica Fondovalle: Il Castello Dorato by Francesco Lucchese – Public Viewing Times: April 17-22 – Where: via Festa del Perdono, 7
- Ceramica Sant’Agostino: Architects Meet People – Party: April 19 from 8-10pm – Public Viewing Times: April 16-19 from 7-10pm – Where: via Crocefisso, 27
- Ceramiche Piemme: Shades by Gordon Guillaumier – Public Viewing Times: April 17-22 – Where: via Palermo, 8
- Florim: Cedit per Object Award – Award Celebration: April 18 from 6:30-11pm – Where: Foro Bunaparte 14
- Florim: Design Night – Party: April 18 at 7pm (RSVP here) – Where: Foro Bunaparte 14
- Italgraniti Group: Flagship Opening – Where: via Statuto, 21
- Lea Ceramiche: Concreto – Cocktail Party: April 19 from 7-10pm – Public Viewing Times: April 17-22 from 10am-8pm – Where: via Durini 3
- Marazzi Group: The Tile Club – Public Viewing Times: April 17-21 from 10am-8pm (RSVP to events@marazzigroup.com) – Where: via Borgogna, 2
Royal Botania
The Belgian brand will unveil chic new outdoor furniture introductions at Salone del Mobile in Hall 07, Stand D21.
Salone del Mobile || April 17-22 || Hall 07 – Stand D21
