Material ConneXion to Exhibit During Milan Design Week
Materials Consultancy to be Present at Milan Furniture Fair and Superstudio Píu
Material ConneXion, the world’s largest subscription-based library of unique, innovative and sustainable materials, in collaboration with Material ConneXion Italia, will participate in Milan Design Week, taking place April 12 – 17 in conjunction with the Salone del Mobile in Milan, Italy.
Material ConneXion Italia’s “Materials Village” will return to Superstudio Píu in Zona Tortona. This innovative concept allows companies from various sectors to come together to focus on the topic of materials and innovation. This special project consists of a series of view boxes and houses of different sizes in the Superstudio garden in via Tortona. This year, the third edition of Materials Village will occupy the entire outdoor garden area of Superstudio, as well as two adjacent areas. More than 30 companies will participate, including 3M, Beko, Oltremateria, DuPont, Christian Fischbacher, Elitis, Novacolor, Association of Basque Designers, IPM Italia, XL Extralight, Gemanco Design, Merck, Texclubtec, Pozzi Electa, Radici Group, Ta Li, Trevira, Windtex Vagotex, Tileskin, Naturtex, Landmaking, Galleria Cavour Green, Lineaverde, Easygreen, Biohabitat, Latifolia, Phytos, Essenze di Luce, Sofa Soft and Mediacom.
An installation created by 3M Design in collaboration with Stefano Boeri Architects, titled “Urban Tree Lounge”, will serve as the centerpiece of the Materials Village. The installation will open officially on April 12th with a cocktail reception by invitation from 6 – 8 pm. The following evening, on April 13th, the Materials Village will host an Architect’s Night; this evening will be dedicated to the meeting between architects and exhibitors.
On April 14th, a panel discussion titled “Material in Architecture: from Natural to Artificial” will take place at the Libreria Abitare – Spazio Ansaldo, via Tortona 54. Rodrigo Rodriquez, Chairman of Material ConneXion Italia, will give the introduction to the panel, and Emilio Genovesi, CEO of Material ConneXion Italia, will moderate. Panelists include Stefano Boeri, Mario Cucinella, the Campana Brothers, Eric Quint and Leonardo Caffo. There will also be a daily cooking demonstration from 5 – 8 pm with Alessandro Borghese and Beko, a leading company in the field of household appliances, based around the theme of “color”.
In addition, Material ConneXion Italia will once again be present at the fairgrounds, located at the entrance of Halls 9/11. The booth will be entirely dedicated to the world of materials and innovative production processes, with a wide display of construction and architecture sample materials hand-selected from Material ConneXion’s library of over 8,000 material samples.
Material ConneXion’s global presence includes a flagship office location inside the SANDOW headquarters in New York’s prestigious Time & Life Building, as well as libraries in Bangkok, Bilbao, Daegu, Milan, Skövde and Tokyo. Satellite library locations include Chiang Mai, Copenhagen, Grand Rapids, Hong Kong, Mexico City and Salt Lake City. For more information about Material ConneXion, visit www.materialconnexion.com. For more information about Material ConneXion Italia, visit www.it.materialconnexion.com.
About Material ConneXion
Material ConneXion (www.materialconnexion.com), a SANDOW company, is a global materials and innovation consultancy that helps clients create the products and services of tomorrow through smart materials and design thinking. Material ConneXion is the trusted advisor to Fortune 500 companies, as well as forward-thinking agencies and government entities seeking a creative, competitive or sustainable edge. With locations in Bangkok, Bilbao, Daegu, Milan, New York, Skövde and Tokyo, Material ConneXion’s international network of specialists provides a global, cross-industry perspective on materials, design, new product development, sustainability and innovation. Material ConneXion maintains the world’s largest subscription-based materials library with thousands of innovative materials and processes—an indispensable asset to a wide audience of users. The consulting division, ThinkLAB, works with clients to strategically incorporate trends, service and innovation into their business models and products, while sister company Culture + Commerce represents the world’s leading designers, including Philippe Starck, Kravitz Design and Paola Navone, in licensing their groundbreaking new products and projects.
About SANDOW
Founded in 2003 by visionary entrepreneur Adam I. Sandow, SANDOW (www.sandow.com) builds smart businesses—driven by innovation and design—that deliver powerful products, services and experiences to a highly selective audience. Serving consumers and professionals across the design, luxury, fashion and beauty categories, SANDOW’s diverse portfolio includes media brands Interior Design, Luxe Interiors + Design, NewBeauty and Worth, as well as creative management agency Culture + Commerce, iconic retailer Fred Segal and global materials library/consultancy Material ConneXion. With offices around the world, the company’s global headquarters are in New York City’s Time & Life Building, with corporate headquarters in South Florida.
