IIDA Named Merit Winner in the HOW In-House Design Awards
HOW magazine recently honored IIDA with an In-House Design Award for its NeoCon50 campaign, the IIDA Design Manifesto. The activation was chosen as one of 70 Merit award-winning designs in the most recent HOW In-House Design Awards, which recognize the very best creative work produced by designers doing in-house work for corporations, associations, and organizations.
The premise for the Association’s NeoCon campaign stemmed from the recently written and presented IIDA Design Manifesto by IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA. “For IIDA, the Manifesto supports what design is, what it does, and who designers are globally,” said Durst.
Underscoring the Manifesto’s message, IIDA translated the power of words with a guerilla-style marketing campaign that took the form of a branded food truck roaming the streets of Chicago. Operating the truck were IIDA employees in custom t-shirts who issued branded snacks and commemorative Manifesto-inspired collateral. The experiential vehicle served as a connection point and respite for attendees and industry professionals, providing refreshments and fun surprises each day during NeoCon.
“This year, we chose a bold new direction for our presence at NeoCon. Emulating our Design Manifesto, the IIDA Truck effectively mobilized our message—Design is Everywhere,” said Lauren Haras, IIDA creative project director for marketing, communications, and branding. “It is an honor to be recognized by HOW magazine and this year’s creative powerhouse panel of jurors.”
The seventy winning projects were evaluated by three judges—Viet Huynh, communication designer at Slack; Meghan Newell, senior art director at Lyft; and Mike Rice, creative director at Amazon—with support from the HOW editorial staff.
The IIDA Design Manifesto along with all winning projects are available at Howdesign.com, and will be featured in the new HOW + Print book The Best of Design next summer.
About the International Interior Design Association
IIDA is the commercial interior design association with global reach. We support design professionals, industry affiliates, educators, students, firms, and their clients through our network of 15,000+ members across 58 countries. We advocate for advancement in education, design excellence, legislation, leadership, accreditation, and community outreach to increase the value and understanding of interior design as a profession that enhances business value and positively impacts the health and well-being of people’s lives every day. www.iida.org
Founded in 1985, the HOW brand began its life as a print magazine. Today, the brand has grown to encompass a host of products and events including several design competitions, HOW U’s online design courses, design books (available at MyDesignShop.com) and more. Whether you work for a design firm, for an in-house creative department or for yourself, it’s our mission to serve the business, creativity and technology needs of graphic designers.