Dal-Tile Executive Insights – HD Expo 2024
From Whitney Welch / Vice President Of Commercial Sales, Dal-Tile LLC
Last week’s HD Expo was definitely an energized event. This annual show once again did a great job of bringing together many of the hospitality industry’s brightest talents as attendees and also showcasing strong products and manufacturers. Our Daltile/Marazzi/American Olean booth was very well-attended, with a full roster of back-to-back business meetings. The overall HD Expo event itself actually exceeded pre-pandemic levels. All indicators are correctly pointing to the fact that the hospitality industry is back and humming!
HD Expo is unlike many other tradeshows, as the booth spaces truly do feel as if attendees are standing in a real life hospitality space — sleek, grand, and fostering an upscale vibe. Its attendees are in the design element of the hospitality industry. In keeping with the hallmark of all good hotels, resorts, and restaurants, the best booths at HD Expo are those which are open, inviting, and take the level of design up a notch from everyday life. The products shown at HD Expo across the board are focused on elevated design, and always keeping with the latest trends.
Exciting for us, was the fun announcement during the show that our Daltile brand’s newly-launched Indoterra collection won the coveted IIDA/HD Expo Award for the Best Hard Surface Flooring Product for 2024! (IIDA = International Interior Design Association) Indoterra is a porcelain tile featuring a wonderful dry-touch clay visual in neutral tones, including the ever-popular terracotta. Indoterra also includes StepWise technology providing 50% greater slip resistance, making this product ideal for indoor or outdoor use in the hospitality setting. The product embodies the duality of need that is consistent in the hospitality industry — performance and fashion.
This ability to provide the types of tile, stone, and countertop products that consistently meet these needs is what makes our three powerhouse brands the perfect hospitality solution. For our customers, the trio of our three sister brands collectively offer up every price point, design, size, shape, color, and texture they need to create just the right aesthetic for their hospitality build or refresh. Our brands take meeting our customers’ needs one step further by offering expertise every step of the way. Like a fine-tuned relay team, our sales reps, customer service reps, domestic production via our company-owned factories, and our nationwide distribution network all offer unmatched quality and service.
HD Expo 2024 may be a wrap as far as the show goes, but the hospitality industry is moving forward with momentum and healthy sales. It is an exciting time to be in the A&D hospitality segment!
