Camira Transforms Waste into Weave at Stockholm Furniture Fair 2020
Elevating their commitment to sustainable design, Camira will preview a brand-new fabric which uses plastic sea waste as a key component at this year’s exhibition.
Making its debut at the show, Oceanic is a fabric born of the SEAQUAL Initiative to achieve a waste free environment. Woven from plastic debris found floating in our seas and post-consumer plastic bottles, destined for landfill, it’s one small drop in the mission to clean both the earth and its ocean. A recycled polyester with a purpose, Oceanic is a strikingly contemporary fabric with an intricate twill weave.
Camira’s Stockholm Furniture Fair stand is created by design and architectural practice Raumkontor. Inspired by both the land and sea, it showcases Camira’s newly-launched woolen collection, Yoredale, alongside their latest recycled polyester. Jens Wendland, Interior Architect and Partner at Raumkontor, explains: “Ocean and landscape merge together to show Camira’s commitment to the global environment whilst paying homage to their roots. Taking the rich colours of Yoredale and complex structures of Oceanic, we have taken the best of both worlds. Bringing the natural and manmade together to make a statement of togetherness.”
Capturing both the heritage of Camira and their forward-thinking design ethos, undulating fabric panels layer up to echo the relief of the land and depth of the sea, immersing visitors in the backstory to each fabric range on display.
Camira are makers, designers and manufacturers of textiles, developing fabrics for the contract sector – including offices and schools, hotels and retail – as well as for passenger transport on bus, coach and rail.
Camira is a privately-owned UK textile group founded in 1974 under the name Camborne Fabrics, but its heritage goes back to 1783 through various acquisitions. Until a management buy-out in 2006, the company was a subsidiary of Interface, an international manufacturer of textile modular floor coverings, for almost ten years. Today, Camira has an annual turnover of around £100 million and employs over 750 people. It produces more than nine million metres of fabric and markets them in over 80 countries.
Headquartered in the UK, the company has manufacturing facilities in the UK and Lithuania, offices and showrooms in Europe, North America, Australia and China and a global network of agents and distributors.
The company has always been a pioneer of innovation when it comes to a sustainable understanding of textiles and has been producing recycled fabrics for 20 years, as well as innovating a new category of fabrics made from natural wool and bast fibres, such as nettle, hemp and flax.