Camira Launches Trend Report for 2017-18
‘Appreciating the Beauty in the Everyday’
Trends are constantly evolving and as time moves on, so do ideas, habits and tastes. The new year brings with it fresh inspiration and imagination as Camira launches its second trend forecast, Evolution: Global Trend Directions 2017/18.
Following the success of the first edition, Equilibrium, launched by the global textile innovator in 2016, Camira’s 2017/18 report builds on key trends that are inspiring commercial interiors.
The driving theme of this report is Evolution, a celebration of now and how we have developed to be such a unique and complex species. The report guides readers through each trend – Quest, Visionary, Habitat and Co-Create – each with a thoughtful color palette of fabrics, color combinations to create new moods and dynamic keywords to capture the sentiment of each trend.
As with the first edition, this new trend forecast has been developed and researched by Camira’s design team alongside trend consultant and writer, Sally Angharad. Trend photography and fabric palettes have been created by stylist and photographer, Rian Crabtree. The report profiles work from designers and artists used to represent each trend, not just the color palette but also the overarching theme, allowing readers to travel through the pages and gather their own seeds of creativity along the journey.
Catherine Counsell, Camira’s Design & Development Manager, commented: “Our new trend report is about encouraging us to slow down and appreciate what is around us, make time for contemplation and feed our fascination with our surroundings.
“There was such a positive response to the first report which captivated our customers. It aided work on moodboards, presentations and color development, becoming a core asset to our offering. Our design team spend a huge amount of time researching trends and looking at the wider factors that influence design for commercial interiors. The trend report has provided an opportunity for Camira to share that insight, knowledge and expertise while providing a platform for readers to take an alternative look, explore their curiosity and have a resource to use when developing new projects.”
Visit Camira’s website for regular updates and further insight into each trend, studying the color palette, expanding color combinations and looking at particular projects that reflect the essence of the trends. A copy of Evolution: Global Trend Directions 2017/18 is available to view here.
About Camira:
Camira designs and manufactures upholstery fabrics for commercial offices, hospitality, government, institutional interiors, healthcare, cinema and auditoria.
Camira is an independent UK textile company with two manufacturing facilities in England (in Huddersfield and Nottingham) and a mainland European manufacturing plant in Lithuania. The company’s North America operation is in Grand Rapids, MI, where it holds stocked inventory and operates a cut yardage program for rapid distribution throughout North America.
The company was founded in 1974 as Camborne Fabrics, acquired by U.S. modular flooring company Interface Inc. in 1997, and Camira was born out of a management buy-out in April 2006, taking the company back into independent ownership.
Camira employs about 650 staff and sells some 10 million yards of fabric annually, generating revenues of approximately $100 million.The company has been recognized for outstanding product innovation and environmental stewardship, gaining Queen’s Awards for Sustainable Development (2015 and 2010) and Enterprise in Innovation (2005).
Camira is registered to ISO 9001 (quality standard), ISO 14001 (environmental management) and OSHAS 18001 (health & safety) and OSHAS 18001 (health & safety).
Camira is trusted, specified and chosen by the word’s top furniture manufacturers, interior specifiers and end-users, including the likes of HSBC, Google, Apple, Adobe, Microsoft and Facebook.
