Camira launches Camira StaySafe, an advanced textile treatment, effective against viruses and bacteria
The UK-based fabric manufacturer has announced the global launch of Camira StaySafe, an advanced textile treatment befitting the Covid age. When applied to a fabric, this state-of-the-art technology destroys viruses and kills bacteria – ensuring upholstery does not act as a potential source of transmission.
Ideal for use in commercial interiors which feature multi-occupancy furniture – such as universities, offices, hotels and restaurants – Camira StaySafe is an effective safeguard measure to help prevent the person to person spread of both viruses and bacteria.
Working in three simultaneous ways to attract, attack and ultimately destroy a virus, Camira StaySafe is a high-powered combination of silver and liposome technologies which first attract a virus, then attack the virus membrane, depleting it of cholesterol and allowing the silver to kill the entire virus. Independently tested to ISO 18184 and AATCC 147 and determined to reduce viral activity on a fabric by 97%, the treatment provides an enhanced layer of protection to interior spaces.
Amanda Heeley, Director of Operations and Quality, comments of the Camira StaySafe launch: “We’re extremely proud to bring this new textile treatment to our customers – the product of rigorous research and independent testing, it is a true testament to the knowledge and expertise of our team.
Available on a wide range of our most popular fabrics, Camira StaySafe provides incredibly high anti- viral and anti-bacterial effectiveness and, during a time in which hygiene and health are of critical concern, this has never been more important.”
Camira manufactures, makes and designs textiles, developing fabrics for the contract sector – including offices and schools, hotels, retail and hospitals – as well as for passenger transport on bus, coach and rail.
Camira is a privately-owned UK textile group founded in 1974 under the name Camborne Fabrics, but its heritage goes back to 1783 through various acquisitions. Until a management buy-out in 2006, the company was a subsidiary of Interface, an international manufacturer of textile modular floor coverings, for almost ten years. Today, Camira produces more than eight million yards of fabrics annually and markets them in over 80 countries.
Headquartered in Mirfield, West Yorkshire, England. The company has manufacturing facilities in the UK and Lithuania, offices and showrooms in Europe, North America, Australia and China and a global network of account managers and specialist dealers.
Camira has received numerous awards to date. The company has won five prestigious Queen’s Awards, including the Queen’s Award for Sustainable Development for the second time in 2015 and for International Trade in 2016.
The company has always been a pioneer of innovation when it comes to a sustainable understanding of textiles and has been producing recycled fabrics for 20 years, as well as a number of products using natural wool and bast fibers, such as nettle, hemp and flax.