Bentley Mills Launches Custom Wool Area Rug Offering

Bentley Debuts New Signature Brand with Custom Artisan Wool Area Rugs for Commercial Interiors

Known and relied on for elevating commercial interiors with stunning, sophisticated and sustainable flooring, Bentley Mills is expanding its product portfolio to include wool area rugs. Prima Vista™ features fully customizable, hand tufted, hand loomed and hand knotted rugs made from 100% New Zealand wool, which is celebrated for its color consistency and longevity.

“Prima Vista was borne from the A&D community’s desire for more luxurious, custom solutions,” explains Suzanne Sullivan, vice president, Prima Vista and Specialty Products for Bentley. “As the corporate environment, in particular, shifted post-pandemic, and the high-end, hospitality-inspired aesthetic took off across segments, Bentley responded with Prima Vista—a very personalized, premium rugs program that delivers on any design vision, for every interior that desires a luxe, handmade touch.”

Every Prima Vista area rug is made with care by Bentley’s expert artisans who have perfected the practice of ancient rug-making techniques. The handmade rugs are fully customizable by size, shape and edge detail. Wool/silk blends are also available for any spaces requiring a little shimmer.

Designers begin with the “inspiration library” of 50 patterns—choose one or start from scratch—and 300 yarns in the Prima Vista pom set. An easy-to-access and -use “First Look” tool further simplifies the process, allowing designers to input exact specifications, view designs in their project spaces (upload an image or select from rendered room scenes), and create and order samples. Formal renderings for approval are ready in as few as 3 days; physical samples are delivered within 4 weeks. Custom patterns can be created in collaboration with Bentley’s in-house Prima Vista design team, too. Hand tufted and hand loomed finished rugs, in standard dimensions, are delivered in 8-10 weeks. Hand knotted rugs deliver in 12-14 weeks.

Prima Vista’s handmade area rugs are the initial offering in what will ultimately be a growing category of wool flooring products by Bentley. Visit for more information about Prima Vista and to start creating your custom wool area rug.


About Bentley

Defining style, color, quality and service for more than 40 years, Bentley Mills, Inc. manufactures and markets award-winning broadloom, carpet tile, area rugs and LVT products for all commercial interiors across the globe. All Bentley-made carpet is PVC free and Red List Free. Bentley is committed to sustainable commerce, and as the largest commercial carpet manufacturer in California, operates in the only LEED®-EBOM Gold certified carpet mill. For more information, contact Bentley at 800.423.4709 or visit us at or on Facebook, Pinterest, LinkedIn and Instagram